Who’s afraid of SMART objectives? You don’t need to be

SMART objectives

I’ve never been a big fan of SMART objectives. I accept there is wisdom in the acronym, but I think the process tends to eclipse the most important things about performance objectives: they should provide clarity, challenge and motivation, and when delivered they should add value to the organisation.

I made this point in a previous podcast (The secrets of accelerated learning: what’s your objective? with Krystyna Gadd) and was contacted by Garry Platt who disagreed with some of what I said and wanted to mount a defence of SMART.

So that’s what this is … an extra podcast challenging some of the content of the previous one, with a screeching parrot in the background.

Here’s a link to Garry’s SMART objective descriptions.

Here’s a post I wrote a while ago on this topic: SMART objectives can be really DUMB.

Here is a link to Garry’s podcast on an alternative to SMART objectives for circumstances that don’t fit well with SMART.

 Garry Platt


Garry Platt is an experienced training consultant with more than 30 years experience in the business. He has worked with a number of international organisations helping them to enhance their approach to training and development … read more about Garry here.

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